From Commodity to Authority
Start the Worksheet ↓Stop posting about overcrowded general interests and start posting for a specific Identity. Brands don't hire creators who reach everyone. They hire creators who reach someone specific and solve a specific problem.
Most creators fail because they stop here. List the broad topics you currently post about. Be honest.
(Examples: Guitar, Fitness, Cooking, Marketing)
The Problem: If you just post about #Guitar, you are competing with 50 million people. You are a commodity.
Pivot from the "Topic" to the "Person." Who is the specific human being consuming this content?
Describe them in 1 sentence. If you can't picture their face, you're too broad.
To get a Brand Deal, you need a Surprising Transformative Promise. This is the result you guarantee.
A Brand Manager gives your profile 5 seconds. If your Bio is confusing, they leave. Rewrite it using your S.T.P.
e.g., "Musician | Coffee Lover | Good Vibes Only"
Formula: [Adjective] + [Topic] for [Identity]. Helping you [Result].
Before you film your next video, run it through this filter. If any answer is NO, do not film it.
Does this video solve a problem for the Specific Person in Part 2?
Does this video deliver on the Promise in Part 3?
Is this video searchable? Is the Specific Person actually typing this into Google?
Stop guessing. Use the systems that work.
Everything you need to go from commodity creator to brand-deal-ready authority. Stop guessing and get the system.
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